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More Than Ambition
Unscripted, voice-memo-style conversations about biblical discipleship and business development hosted by Dusty Hegge (that's me!).
(formerly Voice Memos from Dusty)
We'll talk through topics like strategic operations, seeking God's will, leadership, marketing, navigating ADHD as a driven entrepreneur, goal setting, and the theology of work, play, and ambition.
I'm a mom of 3, business strategist, and mentor for ministry-minded authors, coaches, and leaders who are ready to turn holy ambition into strategic action - because we need more men and women stewarding into their God-given roles with joy and confidence (not in ourselves, but in our God who is Love himself.)
We'll laugh a lot, get REAL close real fast, and I promise to do my best to point you to Jesus every step of the way. It's gonna be fun!
Let's connect: https://dustyhegge.com
More Than Ambition
55. My 2026 Strategic Plan: One Offer, One Funnel, More Visibility
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
I’m pulling back the curtain on my 2026 strategy—what I’m cutting, what I’m keeping, and how I’m simplifying my entire business around one clear plan. I break down my 4-part strategic plan framework—visibility, nurture, easy yes, and primary offer—and explain how it all connects inside a streamlined funnel.
And I'm sharing what I'm cutting (which? honestly might be the hardest part)
Looking for business clarity too?? I made you a free challenge to walk you through my ARISE framework to guide you through clarifying your business goals and action steps for this season of your business and life.
Want to build your plan? Start with Grounded.
Want accountability to actually follow through? That’s what The Percolator is for.
Dusty's Website | Dusty on Instagram
Let's work together: https://dustyhegge.com
Chapters
00:00 Introduction to the Hard Decision
01:11 Gratitude and Community Engagement
03:23 The Shift in Business Strategy
04:29 Facing Burnout and Capacity Challenges
09:22 Establishing Boundaries for Growth
13:22 Conversations with Brian: A Turning Point
20:17 Simplifying the Business Model
29:27 The Strategic Plan for 2026